A website owner’s top priority should be ensuring that search engines are able to properly index their site’s content. In order to make that happen, the site must be set up to follow Search Engine Optimization (SEO) best practices. If your site was built with WordPress, then you’re already off to a nice start.
WordPress is a SEO-friendly platform by default. Right out of the box it provides features like “pretty” permalinks and content hierarchy that make it easier for search engines to digest. You can also extend SEO capabilities through the use of plugins or even themes. In short, WordPress enables you to create a customized SEO strategy to match your specific needs.