What is the goal of every company in the world?
Well, making money—duh!
So, what should be the goal of your marketing? Is it about getting more customers? Closing more sales? Lowering your customer acquisition costs? Building brand loyalty?
Here’s where things start to get complicated. The old-school marketing approach focuses only on customer acquisition and closing sales fast. Wham, bam, thank you, ma’am.
Modern businesses know that relationship marketing is a better strategy. It’s about building long-term customer relationships. Instead of eating one marshmallow right away, you can get two marshmallows. But you need to be patient.