A Look Inside AdWords Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to find the best landing pages for each audience. You’ve iterated and reiterated ad copy tests, while managing your keyword bids and budgets faithfully. Maybe you’ve even spent some time with click-triggered events in GTM to make sure all your conversions track correctly. And yet, you’re still struggling to meet CPA goals or grow your account.

It’s time to let the robots start helping out.

You’re doing all the right things, but don’t have enough time to perfectly oversee every keyword bid, budget, ad variation, and audience target.

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