We won’t start this off by talking about why it’s crucial for businesses to be visible online, that’s been obvious since the last millennium. It’s a given that you want your business to show up in the search results, so we’ll get right into how to make that happen.
If you’ve had good results in the past and watched them slip away, this could be due to a shift towards an emphasis on local results. If you aren’t adapting and sending the right signals to search engines, you’ll have a hard time showing up above your local competitors.
Local SEO bridges the disconnect between the online world and your community. When someone’s looking for a local business, there is a high probability that they’ll soon drop by, especially if they’re searching for things like the address or the store’s hours.