Instagram has more than 1 billion monthly active users. Even better, those users are highly engaged. Every day, they’re uploading 80 million photos and “liking” 4.5 billion posts.
But that’s not all Instagram has to offer advertisers.
Instagram posts are naturally intrusive, but in a good way that feels native to the platform. While it’s easy to scroll past posts users aren’t interested in, it’s essentially impossible to avoid them altogether.
This means the potential reach and impact of any type of Instagram ad is huge – but you want the best possible results from your online advertising, don’t you? In that case, one format consistently outperforms all other – video.