A Guide to Every Automated Google Ad Type

Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular.

While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity.

In this guide, we’ll break down every available automated ad type.

You’ll learn the difference between options and naming conventions, as well as when to use each one, so you can confidently make the best decisions for your campaigns.

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