A Big Startup Mistake: Hiring The Wrong Head Of Marketing

There’s an old saying that anyone can make money in a good market, but you have to be right to make money in a bad market. Qualtrics was founded in the shadow of the dot com bust in 2002 . Five years later we hit the recession of 2007, 2008, and 2009. As a company, we’ve learned a few lessons from operating through two previous economic downturns that helped us then and are guiding us today as we navigate this global pandemic.

Here are 3 recommendations for every founder or CEO right now:

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