How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.
If you’re like me, you do it every time you’re looking to buy or try something new:
You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”
If you’re using Google, your query looks something like this:
- “Best form builder”
- “Best fitness tracker”
- “Best business scanner app”
- “Best restaurants in Dublin”
- “Best bars in Boston”
