The more you work with Amazon the more you realize that Amazon is its own ecosystem. What works on the platform won’t necessarily work on social or search. There are nuances to navigating the platform successfully in order to rank your products organically, create a consistent customer experience, drive sales and create brand loyalty.
The Amazon marketplace is the largest eCommerce platform in the United States representing 47% of all US eCommerce sales in 2019. In 2018 Amazon.com had net sales of $160B.
What does this mean for marketers? If you are not an Amazon seller, you are missing out on a huge opportunity to reach new and existing customers.