You’ve got a great product with a solid customer base. And the time has come to take things to the next level, which means putting together a strong marketing plan.
But don’t go creating dozens of social media profiles and blog posts just yet! If you fire without having a well-defined target, you are likely to fail.
Which is why having a clear digital marketing strategy is key. It’s the difference between throwing spaghetti at the wall to see what sticks, and giving potential customers content they truly engage with.