Building a network with intention and purpose is more critical than ever before. According to a recent Harvard Business Review article, 99 percent of any networking event is a waste of time. The trick is to focus on the one percent that isn’t.
A few years ago, I was looking for a publisher for my first book, SPIKE Your Brand ROI. After my third rejection letter, I was stumped. The topic was original, timely, and well-researched. Having worked as a journalist for two major publications, I knew it probably wasn’t my writing.