95% of users rely on reviews. And now what?!

Why do we trust so much reviews when making an online purchase? For the same reason we trust a true opinion when buying a product offline.

Baymard Institute did an amazing research and found out that 95% of users relied on reviews to learn more about products.

It’s not just up to businesses to tell their users/customers how great their product is, it’s up to other humans as well. As a matter of fact, a simple online review might be more powerful than a huge amount of copy trying to convince you that a product is good.

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