How big is the impact of video in today’s digital environment? According to a new report by Animoto, 93% of marketers say video is responsible for landing them a new customer.
When it comes to consumers and social media, video is first with everything else coming in second. This essentially means brands and marketers have to take a video-first approach when they are looking to reach their audience on social media.
As small businesses increase their digital presence with social media, video has to play a bigger role. Because video consumption will only grow in the coming years as 5G networks are rolled out and speed is no longer a factor.