Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them.
Before you jump head-first into your new Twitter ad campaign, remember that successful outreach means doing your homework first. Use your favorite social media monitoring software to research your audience. Note who your audience members are, where they live, and what you can improve to reach them better.
After you have all of the info you need, you’re ready to begin targeting your main audience.