9 Ways to Lower Your Facebook Ad Costs

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others.

Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings.

Average cost per action on Facebook

However, Dan Rohsler, social account manager at digital agency Power Digital Marketing, said it is common to expect cost per thousand impressions (CPMs) to vary between $5 and $10 and cost per click (CPC) to come in below $2.

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