You know what really sucks?
Building a website, putting up a landing page and fighting to get as much traffic as possible to that landing page only to rush to your analytics to see — nothing. A lonely space on a graph where your conversions are supposed to register.
Even if you took the easy road and used one of my gazellish.com video courses to help build your pages in WordPress, conversions are what really matter. When you can’t move the needle, it’s a discouraging sight.