The world is shrinking.
Remember the Six Degrees of Separation trend from the 1990’s?
The hypothesis was that anyone in the world could be connected to anyone else by only six people.
Meaning your friend who has a friend (and so on) somehow knows LeBron James. Cool idea, right?
It’s now down to 3.5 Degrees.
We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer.