Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into a plethora of your own first-party data, use it for predictive modeling and pair it with third-party data makes Facebook a go-to platform for just about every brand. And as evidenced by some recent releases, Facebook is set on becoming even more widely adopted.
In that vein, there are some exciting new audience targeting features I’d like to share with you, as well as a few lesser-known options driving serious ROI for brands across all verticals. We’ll start with some new targeting for Custom Audiences, then explore other new targeting features and close with some features that have been around for some time but haven’t been widely adopted by advertisers.