It’s a new year and by now you should have completed your 2018 marketing strategy. If you’re ducking down in your chair because you haven’t, it’s okay, it’s not too late. If you have, great!
The marketing world is ever-evolving. Ten years ago, social was not a major component of the marketing plan and Facebook ads were not even an option. As the world changes, so does how we reach our customers. We are more mobile, more wired, in the technology-sense. When was the last time you went 24 hours without your smartphone? I honestly cannot remember myself.