9 Ethical Ways to Bury Your Competitor’s SEO

The SEO landscape looks a lot different today than it did ten years ago.

When I started doing SEO, the Internet was a much different place. The rules we have in place now didn’t exist back then.

It was common to practice black hat SEO. Today, we call this cheating.

People used to do crazy things. They’d write their focus keyword 100 times on each page and make the text the same color as the background.

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