A well-crafted marketing plan provides an opportunity to lock your company’s brand message securely in the collective consciousness of your audience for decades.
Can anyone who was alive during the 1980s stop remembering actress Clara Peller exclaiming “Where’s the Beef” in those Wendy’s commercials?
Or, how about the “Mentos The Freshmaker” ads during the 1990s that made the “fresh goes better” tagline famous?
While there are several types of marketing campaigns, one thing is clear:
Getting any kind of marketing campaign right means a boost in brand recognition, more leads and higher profits and more money overall.