The 2020 Local Consumer Review Survey from BrightLocal reveals 87% of consumers are now reading online reviews for local businesses. Considering the state of affairs (global pandemic), It is not surprising. Because 34% say they always read online reviews for local businesses, while 26% do so regularly. And another 27% report they occasionally read reviews and 13% never do.
The report says the impact of COVID-19 has forced consumers to choose businesses in a different way. They want to feel they can trust local businesses and reviews are playing a big role in instilling this trust in consumers. And as more people shop and order online, reviews will become even more important.