One of the accepted wisdoms of modern online marketing is that it can take a number of ‘touches’ to nurture a customer through to conversion.|
I even remember seeing an old statistic suggesting that just 2% of web traffic converts on the first visit.
As a result of this logic, we all have our sales funnel maps, our nurture sequences and our retargeting campaigns to compensate for first-time churn, and optimise the traffic we generate.
But comprehensively undertaken Research from internet marketing company Straight North tells a different, and very surprising story.
Over more than 2 years, they reviewed more than 300,000 sales leads and found that a staggering 84 percent of website conversions occur on the first visit. The breakdown looked like this: