Businesses are engaging in more and more and more video marketing strategies. With everybody online all the time, video has been more critical than ever for marketing and collaboration.
Video is used as a marketing tool by 60% of businesses. Most web traffic also consists of multimedia content than all-text content. It’s because videos are easily consumable for this on-the-go market.
And even if most were confined to their homes for most of 2020, the way people consume content did not change. In fact, video consumption on mobile and video devices even increases by 100% every year.