8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building

For over 20 years, SEOs and content marketers have built links across the web to get their content in front of their target audience.

As Google grows smarter, so do these link-building SEOs – gone are the days of spammy link schemes and black hat SEO. Enter modern link builders who are focused on placing high quality, relevant links on sites guaranteed to drive the most important metrics: conversions and revenue.

But how far have we really come, and are there any lessons we can take from the past to inform where we go from here?

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