79 percent of Americans now shop online, but it’s cost more than convenience that sways them

Eight in 10 Americans are now shopping online, according to a new study from Pew Research out this morning. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. Over half (51 percent) have also bought something from their mobile phone, the study found, and 15 percent purchased after clicking through on a link shared on social media.

While the study’s main focus is to detail how many shop online, where, how often, and using which platforms, what’s more interesting is how it teases out the answers as to why.

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        Photo credit: hnnbz via VisualHunt.com / CC BY

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