With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website traffic, lead generation—Facebook should, and likely will, make up a sizable part of your marketing strategy in the coming year.
That’s why we decided to put together a list of 75 fascinating and actionable Facebook statistics to keep in mind when you’re revamping your social strategy for 2018. Need help deciding which gender to target? Want to know how much your competitors are spending on Facebook ads? Like a few puppy gifs to keep the mood light? You’re in the right place!