So you’ve brought a new, innovative product to market.
Or maybe you found a way to put a new twist on an existing service, and it’s taken off in popularity.
And now you’re promoting your popular product or service with Google Ads.
For a while, you dominate the paid search marketing space.
But eventually, others see your success and develop their own product or service to claim part of the market.
Now, you find yourself competing with those upstarts in Google Ads.