Your local community is a natural place for your small business to start its marketing efforts. With the advent of social media and digital marketing, small businesses can expand their local reach more quickly and efficiently than with traditional print marketing alone. And an untapped resource for accessing local communities is Pinterest.
Pinterest is an interesting digital media forum. Many debate whether it actually qualifies as a social media platform and if it should be grouped with other social media sites such as Facebook, Twitter, and Instagram at all. However, regardless of its classification, I’m a firm believer that Pinterest holds an inherent digital marketing value and is a hidden resource for small businesses.