Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter – nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2018.
Yes, you read that right, I likened ‘video’ to ‘content’ for it has now become an integral part of content marketing. In its State of Inbound Report, HubSpot maintains that video marketing is gaining momentum rapidly. In fact, Cisco maintains that by 2020, online videos will make up for over 80% of all consumer internet traffic!