Video is a powerful content medium for a storytelling, and can have a big impact on the success of your promotional campaigns and content marketing efforts. It also serves as an effective way to connect with people and build more satisfying and deeper relationships between you and your target audience.
To prove the fact that video plays an important part of your content marketing strategy, here are a few key statistics:
- By 2019, video will account for 80% of all consumer internet traffic
- Social media videos generate 1200% more shares compared with images and text combined
- 87% of online marketers use video content
- The volume of mobile video consumption increases by 100% every year
In other words, now’s the time for your business to create a winning video content strategy.