For small businesses and bloggers alike, building an email list is crucial for monetization and brand growth. But it’s not always as simple as what countless online guides depict them to be.
According to a 2016 benchmark compilation, the unique open rate for marketing emails; including niches such as education, eCommerce, corporate services, and entertainment; sits at only 25%. Add the fact that the average opt-in rate for most websites can be anywhere from 1% to 5% and you have yourself a recipe for lost opportunities, delayed growth, and incessant head-scratching.
But despite these numbers, email marketing campaigns are historically efficient from an ROI standpoint – with an average return of $38 for each $1 spent. This is because successful email marketers also prioritize the size of their subscriber base to compensate for low engagement.