Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream – with social media ad spend expected to exceed $35 billion in 2017 – it needs to be treated as any other type of marketing channel would.
This means you can no longer afford to half-heartedly execute your social media efforts with the enthusiasm of a household chore – take this attitude and you’re not going anywhere.
If this sounds like you, then we know exactly what you need: an awesome social media marketing strategy. A strong strategy should comprise an audit of the current situation, and assessment of where you want to be, and a plan for how you’re going to get there. And it needs to be specific – broad statements are no help to anyone.