With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it.
As its name suggests, comparison shopping is what takes place when consumers compare similar products or services before making a purchase decision. While there are many comparison factors, a survey by BrizFeel found price to be the most important consideration in 89% of purchase decisions. Of course, a business can only lower its prices so much before margins take a hit, so we’ve identified the following strategies to help convert your comparison shoppers into purchasing customers.