Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ and CTR increased 21%.
That’s certainly great news, but it doesn’t mean making your AdWords campaigns profitable has become a cakewalk. Hardly. It’s still expensive and ferociously competitive. And unless you’re willing to become AdWords-certified, just using the AdWords platform can be a little intimidating.
But having profitable campaigns may be easier than you’d like, especially if you’re willing to learn a few hacks.