7 Simple Google AdWords Hacks That Can Double Your ROI

Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ and CTR increased 21%.

That’s certainly great news, but it doesn’t mean making your AdWords campaigns profitable has become a cakewalk. Hardly. It’s still expensive and ferociously competitive. And unless you’re willing to become AdWords-certified, just using the AdWords platform can be a little intimidating.

But having profitable campaigns may be easier than you’d like, especially if you’re willing to learn a few hacks.

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