A year of social restrictions has left us in a very different place to the pre-pandemic global community we enjoyed in 2019. Over the past 12 months our social instincts have been channelled via Zoom, virtual meetings and – as we start to open up – hybrid events. Many people now long to ditch Zoom meetings in favour of real social contact. The hybrid event, however, is faring better.
The aim of the hybrid event is to recreate the social buzz, energy and networking opportunities whether participants are physically present or not. It’s NOT about setting up a static camera in front of panels and walking away. Rather, it’s about redefining the digital recording of events to create a dynamic, participatory experience.