Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers and supervisors happy.
But successful marketing campaigns don’t just appear out of thin air. A lot of work goes into the execution and follow-up of great campaigns, but the real value — the make-or-break of a particular strategy — comes in the planning phase.
Before you finalize a strategy, make sure you have these seven pieces of information at a minimum: