In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the game.
Recent stats back this up: 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
And according to a 2020 report:
- 96% of marketers have placed ad spend on video.
- 91% of marketers are satisfied with the ROI of video marketing on social media.
- 93% of brands got a new customer because of a video on social media.