I’ve previously written about how I’ve been able to grow my Instagram to over 100k followers and generate millions of views on Slideshare – I’m guilty of using these numbers to highlight success. But in reality, it’s the quality of those views and followers that matter most. It’s the number of followers who send personal messages on Instagram explaining how much they love the content you publish. It’s the late night emails from people who found me on Slideshare explaining how one of my decks helped turn their business around.
