Most brands use social media to showcase their products and services, which makes sense. But social media can do so much more to bring your brand to life. These platforms are all about people connecting to people, so why not use them to show people who you are? Through culture marketing, you can spotlight your people, celebrations, jokes, and behind-the-scenes fun—and attract the people who will become your true lifelong fans.
From LinkedIn and Twitter to Instagram and Facebook, we see brands posting culture marketing everywhere. But the truth is not everyone does a great job.