7 changes by Facebook that make it a real local search player

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook — the one who can match Google’s Goliath size, audience and resources.

Yet it has never seriously challenged Google in search, and both companies have seemed somewhat satisfied to retreat to their respective corners of strength — Facebook deferring in the area of search, and Google shelving its Google+ social network.

Read Full Article>>>

You may also like