TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of 2017’s Snapchat. It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most downloaded apps over the past year.
Plenty of brands are realizing that they need to get on the platform or risk missing out on a valuable marketing and relationship-building opportunity.
While there have recently been major concerns about security issues on TikTok, there is some good news. the platform is taking steps to rectify these issues, and there’s a chance that a US-based company like Microsoft might buy the company out.