You want leads and so do I. Facebook has more than 2 billion active users and over 50 million small business pages. There are a lot of leads out there, regardless of ether your business is selling B2C or B2B. Leads will come from building an audience.
The best evidence that you’re building an audience on Facebook is by getting people to like your company page. When they like it, they’ll see your content in feeds – and so will their friends. If you’re providing good, educational, informative content then this will (hopefully) create more interest for your products and services and get people to engage with you, visit your business and (hopefully) buy.