Video marketing can be an intimidating frontier.
Examples like Squarespace’s latest ad, featuring big-name actor Keanu Reeves and cinematic production quality, show us that big-budget B2B video can deliver on a grand scale.
However, abundant money and resources are not by any means necessities for creating impactful content in this category.
If you’re concerned that an underfunded video project will result in something amateurish that reflects poorly on your brand, that is totally understandable. But as you’ll see from the following examples, plenty of B2B companies have managed to produce awesome and highly effective video marketing assets without breaking the bank or enlisting Christopher Nolan to direct.