Are You in the 63% Navigating Without a Content Marketing Strategy?

Do you shudder when you see the phrase “develop your yearly marketing strategy”? These often lengthy and seemingly tedious documents have been a long-held tradition among marketers. Or at least it is in theory…

Content Marketing Institute’s 2017 Report found that 63% of all marketers they surveyed don’t have a well-documented content strategy. However, out of the most successful companies surveyed, 61% did have a documented strategy.

Some people, like CoSchedule CEO Garrett Moon, have even called for the death of rigid, written strategies. In his article, Moon suggested that businesses would be better off following the example of agile startups who use the Lean Startup Model for their marketing efforts.

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