It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission based.
Permission meaning people willingly agree to accept your communication. Where ads and promotional campaigns do their best to shove pretty pictures and off-the-cuff headlines in our faces, emails sent to our inboxes are warranted. People that give you their email are granting you permission to market to them.
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