If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to beginning your marketing efforts, and the goal is to make marketing efforts pay for themselves with lead conversions.
The good news is that with the increase in digital marketing, many of the best efforts you can make are low-cost or even free. Others, while taking up a larger portion of your marketing budget, can have really great returns if they are monitored and executed appropriately.
