Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot.
There’s a catch, though: it’s typically really expensive to create even one outstanding, high-quality video. Most businesses believe that creating marketing videos consistently would just be way outside their budget’s wheelhouse.
If you’re going through the traditional channels of hiring a videographer, copywriter, graphic designer, video editor, and more, yep, it will be too expensive unless you’re a mega corporation. There are a number of ways, however, to significantly reduce the costs involved so that video content is affordable and accessible regardless of your budget. In this post, we’re going to go over six ways to create marketing videos on a budget, so you don’t have to sacrifice quality for quantity (because let’s be real, we all want both).