After following the presidential election for 18 months and experiencing up close and personal the “best marketing case study ever,” marketing guru David Meerman Scott has concluded: “The best marketer has been elected president.” Here’s what I learned from his presentation at Inbound16, a day after Donald J. Trump became the 45th president of the United States.
Keep it simple: Trump relied on just two strategies, one online—real-time Twitter, the other offline—mega rallies. Both strategies aimed at getting free publicity, and with the aid of provocative sound bytes, Trump ended up generating $5 billion in free media. And the twin strategies were tightly integrated, with online and offline activities and events feeding each other (e.g., proper follow-up online after an event).
Photo credit: Darron Birgenheier via Visualhunt / CC BY-SA
