One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook’s News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017.
Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017.
